Abra-Ka-Brush – Blending Magic, Neuroscience and Behaviour Change

Blending Magic, Neuroscience and Behaviour Change

Our conferences

Worldwide

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Lectures

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Workshops

1 k+

Audience

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Country

What we do

Abra-ka-brush transforms education into an experience.

By blending behavioural science, storytelling, emotion, and simple magic techniques, it creates memorable learning moments that capture attention, strengthen recall, and help ideas translate into action. Created by Mario and Afonso, Abra-ka-brush develops educational products, workshops, conferences, and experiences that integrate magic, neuroscience, and behaviour change across health, education, and beyond.

Lectures & Workshops

Our Events

Workshop Dubai

CURAPROX - 20. rokov na Slovensku - konferencia- Jakub Kovalík-275

Conference Bratislava

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Lecture Madrid

Workshop Luzern

Our Mission

Equip health professionals with practical and psychological tools to improve communication.

Use magic to reduce fear and inspire curiosity about oral health

Learn simple magic tricks that engage and entertain, while educating

Understand the science behind magic and its psychological benefits

Explore evidence-based applications of magic in healthcare settings

Join Our Events

Our Awesome Creators

Meet the creators

CURAPROX - 20. rokov na Slovensku - konferencia- Jakub Kovalík-236

Degree in Dental Hygiene and Bachelor of Science with Master’s Degree in Health Psychology and PhD in Psychology. Professor since 1990, currently Director of the Dental Hygiene Degree Program at the Portalegre School of Health and Researcher in behavior change and daily oral hygiene. International speaker in oral health behavior modification and communication skills, having delivered numeroous lectures In various countries of the world and official educator for Curaden Academy Recipient of the Sunstar World Dental Hygiene Award.

Prof. Dr. Mario Rui Araújo

PhD, MPsych, BSc(DH)

Degree in Health Sciences and Master in Pharmaceutical Sciences. Professional illusionist, specialized in close-up magic and children's magic. Member of the Portuguese Association of Illusionism and the Sintra Academy of Illusionism. Consultant and creator of customized magical effects, he combines science and illusion in a unique way in his professional practice.